Being able to accept Mobile Payments is becoming a requirement for most small and medium business owners who serve consumers, and many businesses that serve over businesses. Digital wallets such as ApplePay, Google Wallet, and PayPal are among the players that need to be taken seriously. Mobile payment processing tools like Square should not be ignored by the SMB owner who wants to serve growing numbers of mobile shoppers.
Statistics indicate that mobile shopping is big. For example, a 2014 study by eBates found that 45% of U.S. respondents had shopped using a mobile device. Having a plan to take advantage of mobile technologies only makes sense.
A Summary of the Advantages:
Mobile payment processing is a vital tool for the business owner for at least three reasons:
- More and more consumers are shopping on tablets and smart phones
- Accepting mobile payments in the store speeds up check out and makes for a satisfied customer.
- New, mobile sales and marketing opportunities open up if you can take payments via smart phone and tablet.
- You have a new way to offer coupons, specials, and rewards for loyal customers.
Those mobile business opportunities deserve more attention. A business owner could set up a holiday-themed kiosk at the mall. A boutique owner could display some products at a street festival.
Go Mobile as Much as Possible:
Owners of small and medium businesses would do well to look at ways to capitalize on smart phones, tablets, and digital wallets to make more sales and attract new customers. Appealing to mobile shoppers should be part of the marketing strategy for most business owners because mobile devices are becoming more popular shopping tools. Making mobile payment technology a part of the business model will lead to more orders and more loyal customers.
If you are looking at new payment solutions for your small or medium business, contact us to learn more about our services.